Having a clear understanding of who their customers are, listening attentively from the customer's point of view, and offering service with kindness until the customer is fully satisfied.

Approaching tasks with an active and positive attitude, accurately identifying issues, and offering ideas for organizational innovation through a shift in perspective

Fearlessly facing failure, continuously embracing change, and driving results with a clear vision and defined goals until the end.

Ensuring transparency in work processes, faithfully keeping promises and rules, and maintaining consistent relationships with customers based on trust.